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UCOPIA participates in EquipMag 2016, an event dedicated to innovation and customer experience in retail.

 

UCOPIA transforms the Wi-Fi network into a powerful and intelligent marketing tool for the point of sale.

UCOPIA, a major player in access management, analytical processing and Wi-Fi marketing, will be present at the EquipMag trade show, from September 12 to 14, 2016, at Paris Expo, Porte de Versailles.

On stand N 113 – Hall 3, UCOPIA will present its latest technological innovation allowing capitalization on the Wi-Fi network to positively transform the digital experience of consumers and equip the point of sale with an intelligent marketing tool.

Indeed, thanks to simple customer authentication, combined with powerful analytical functionalities, the UCOPIA solution allows distribution players to better understand the needs of their customers and thus to offer them highly targeted promotional offers in perfect harmony with the market. legal environment.

Knowledge of consumer needs and habits is a prerequisite for enabling retail to adapt and demonstrate agility, creativity and responsiveness within a total omni-channel strategy. To find out more, Stand N 113 – Pavilion 3, EquipMag 2016 show, Paris Porte de Versailles.