In an era where digital connectivity is at the forefront of our daily lives and the businesses are constantly embracing innovative techniques to enhance the customer experience. One such solution that has gained prominence is the implementation of guest Wifi. In this article, we’ll explore how making the right choice in guest Wifi solutions can be instrumental in reshaping the guest experience and driving your business to new heights.
Collect data on behaviour with a personalised WiFi portal
The right solution is one which not only provides connectivity but also collects valuable data on customer behaviour. Understanding how long the customers stay, their preferences and their browsing habits can help with strategic decision-making. This data-driven approach allows businesses to tailor their services and marketing efforts to better meet customer needs.
Guest Wifi solutions can serve as a gateway to enhance digital engagement. One way is to implement customisable splash pages allowing administrators to create a branded and engaging experience for users for when they connect to the Wifi network. Through this, you can promote products, advertisements or other important announcements. This can also be used to understand the customer preferences, usage patterns, interactions and other relevant metrics.
Designing opt-in forms to collect necessary information from users which might include name, email and permission to send promotional material is also a very big ask by the customers. Therefore, having the opt-in option as a feature which complies with the privacy regulations in a solution is also very important. Furthermore, interactive engagement with the help of social media connectors on a splash page allows businesses to expand their online presence and provides the ease for the users to connect using their social media accounts. This enables businesses to increase their social media followers, gather user-generated contents and create a sense of community around their brand. The collection of this valuable customer data also proves very useful for the marketing teams.
Improving visitor relations and experience with Wifi
Building a positive relationship with customers who use the guest wifi solution is very essential. For example, using a guest wifi solution in an airport which provides a simple and secure authentication process not only provides convenience for the travellers but also an opportunity for the airport to enhance the overall passenger experience. Below are some key ways an airport can use a guest Wifi solution:
- Implement simple and secure authentication process using one-click login, social media authentication or a straightforward form that passengers can fill out
- Create a user-friendly landing page that welcomes travellers ad provides essential information such as airport services, flight information and emergency contacts
- Configure bandwidth management to ensure a fair distribution and so nobody abuse the network
- Implement content filtering to restrict access to inappropriate or malicious websites
- Use the splash page to promote airport shops, services and restaurants
- Clearly communicate the privacy and security measures in place to protect user data through the ‘Terms and Conditions’ section
- Options to choose from multiple languages
Wifi and IoT: a new challenge for a new experience
The integration with other systems and applications such as CRM and Active Directory means the businesses and customers have the option to connect anything with everything through a single solution.
IoT is a very talked about subject these days and its capabilities within a guest Wifi solution can significantly enhance the functionality and add value to the business. IoT creates a smart environment through which you can connect electrical appliances, lighting, thermostats and other other connected devices that improves the overall guest experience.
The adoption and implementation of cloud-based guest Wifi solutions are also becoming more dominant as drivers for the digital transformation. It offers several benefits, including scalability, centralised management, ease of deployment and removes the workload from the already very busy IT teams.
In the age of digital transformation, the marriage of guest Wifi and digital solutions has become a cornerstone for businesses aiming to stay competitive and relevant. By offering a solution which provides a personalised experience and ensures the security of information, businesses can create a win-win scenario. This way the customers enjoy enhanced services and businesses benefit from increased customer loyalty and improved operational efficiency. Adopting these digital solutions is not just an option, but a strategic move towards a more connected and customer-centric future.
