Connectivity: a major challenge for the customer experience
Today, poor connectivity is no longer just an inconvenience: it directly impacts the customer experience and brand image. In high-traffic venues—stadiums, train stations, convention centers—a seamless digital experience has become a fundamental expectation.
End-to-end connectivity is therefore essential. Modern, highly insulated buildings often block 4G and 5G signals, making Wi-Fi indispensable to ensure service continuity without requiring heavy investments.
However, delivering this level of connectivity means reconciling two objectives that are often seen as conflicting:
- Securing the information system while managing traffic peaks
- Turning every connection into value, enhancing customer insight and strengthening loyalty
Key points covered in this e-book:
Understanding the environment
Connectivity opportunities
Recommended solutions
Customer success story
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Turning connectivity into opportunity
50
minimum connections for a half-time
20
average opt-in rate in the market
