The Rugby World Cup 2023 is one of the most eagerly awaited sporting events in the world, bringing together rugby fans from all over the world. For the organisers, it’s an opportunity to create a memorable experience for spectators, teams and the media. The challenge of WiFi and digitalization is now more crucial than ever to offer an immersive and connected experience. Whether in cities and public spaces, in stadiums, in hotels, etc., digitalisation makes it possible to offer an enriched experience for spectators. Wifi is the key to linking all these spaces and creating a real experience. In this article, we explore how WiFi and digitalization are redefining the Rugby World Cup 2023 experience.
Digitalisation at the heart of the organisation
Technology Partnerships and Infrastructure Investment
Organisers need to invest in a robust WiFi infrastructure and reliable digitisation solutions to ensure a seamless experience for all participants. Working with trusted technology partners to develop bespoke solutions that meet the specific needs of the Rugby World Cup is at stake at every edition.
Improved safety
Digitalisation can be scary when it comes to digital security. But if it’s done properly, it can help to improve the security of the event, thanks in particular to digital authentication, the management of WiFi access rights, the management of data in the cloud in compliance with European standards, etc.
Electronic ticketing
Electronic ticketing makes it easier to buy tickets online, access stadiums and manage bookings, improving the experience for all spectators. This is the first step in the digitalisation of events, which has now been in place for several years. With all the new technologies, and the availability of Wi-Fi in various areas, this digitalisation can now go much further.
Wifi: a digital tool to enhance the spectator experience
Connectivity for spectators
With thousands of fans converging on stadiums, a robust WiFi network is essential to provide stable connectivity. Spectators want to share their favourite moments, interact on social networks and follow updates in real time. Having a robust, stable, high-density solution is a major challenge when it comes to supporting large numbers of simultaneous connections.
Access to services
WiFi provides easy access to the city’s, hotel’s or event’s mobile applications, allowing spectators to consult timetables, stadium maps, metro access maps, city activities, live results, and even order food and drink from their seats. The aim is to limit friction points so that fans can fully enjoy the competition and their journey if they do.
Ensuring that spectators are aware of the services available and how to use them
Immersive interaction
Augmented reality (AR) and virtual reality (VR) can also be integrated via WiFi, offering spectators a unique immersive experience, such as 360-degree videos and virtual encounters with players. Digital marketing has no real limits with WiFi.
The Rugby World Cup 2023 is an exceptional opportunity to celebrate sport and bring together fans from all over the world. Digitalisation, particularly through WiFi, is essential to creating a memorable, connected experience, enabling spectators to live every moment to the full. The tournament organisers are well aware of this and are starting to implement measures to make progress in digitising the competition.
Ucopia offers interesting solutions for all these players, including the guarantee of extensive WiFi coverage with a highly scalable WiFi infrastructure, customisable captive portals for secure access, access management and multi-factor authentication….
